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Posts Tagged ‘rants’


We all have our guilty pleasures, submitting to cultural forces even when they completely contradict our beliefs and identities–we can’t deny it. I love reality TV—I find shows like Jersey Shore and Keeping Up With the Kardashians addictive. Despite the fact that no matter how much I try to downplay my interests with a sense of irony, I’m still feeding into a capitalist mass-media phenomenon that’s ultimately perpetuating inane cultural ideals, mostly relating to fame, gender-constructed notions of sexual identity and dating, and especially money. I won’t try to explain it or justify it or say that it creates some sense of intellectual fulfillment, because it doesn’t, and that would just be flat-out pretentious. I try to keep my “guilty pleasures” on the downlow, queueing up the megavideos of Kourtney & Khloe at obscene hours of the night, only speaking publicly about these shows with my adopted grandmother who shares the same secret obsessions (and used an apt metaphor to explain herself: “You know when you’re driving on the highway and you see a horrible, fiery accident and you slow down to look? It’s exactly the same thing.”).

There is nothing wrong with being a feminist with guilty pleasures. But I do find it quite disgusting when people try to justify their indulgences with feminist commentary, as if they were serving some greater good by circle-jerking (online and off) about aspects of sexual liberation in Sex in the City.  The online magazine, Jezebel, has basically built a commentary empire based on post-feminist bullshit that tries (unsuccessfully) to reunite Western mass media with female empowerment. The thing that really irks me is that feminists, even the really intelligent, self-aware ones, keep buying into this crap, feeling some vague sense of fulfillment and pretension that somehow justifies what should be reduced to “guilty pleasures” instead of becoming over-glorified pseudo-social commentary that ultimately fulfills the same purpose as any other magazine “for women.”

Now, let’s be real for a second. Jezebel isn’t just a dumping zone for over-intellectual zealots, and for those who comb through the articles obsessively, it’s not too hard to find articles contributed by real activists with real, legitimate, culturally relevant opinions. But for the sake of example, today I loaded up the site and took a gander at the articles featured at the top:

Let’s take these headlines from left to right:

  1. “The Art of Getting Dressed While Drunk” – Hey, lady, even if you’re completely disoriented, you should still put thought and effort into your appearance because, after all, it’s an ART
  2. “Lady-Tears are Total Bonerkillers” – Don’t show your emotions in your heteronormative lifestyle because you will inevitably  push your man away and NOT GET LAID (and we all know that bad feminists don’t have sex)
  3. “Social Minefield: How to Deal with Shyness” – could be more aptly titled “How to Conform to Social Expectations and Succeed in Impressing People with your Fake Personality”
  4. “Cosmo’s Fake Cover Hides Orgasm from Advertisers” – Appropriate subtitle: WE DON’T!
  5. “Kendra and Betheny Dissect Their Own Body Issues” – Because models who willingly sexually objectify themselves and fulfill societal standards of beauty should also be the standard of how you measure your own body issues too.
  6. “What the Angle of your Ponytail Says About You” – Mm, yes, really important information for empowered women here.
  7. “The Harrowing Date-Rape Scene from Snooki’s Book” – Celebrity date rape, not regular rape, because that would just be too human for a celebrity gossip e-zine. Still not exploitative or anything. Nu uh.

Pretty much all of these articles are in reference to cultural ideals that promote “false-empowerment,” or the post-feminist notion of being empowered by choosing which ways to conform to society’s expectations. Jezebel ditched its title as a feminist pop-culture e-zine some time ago, now proudly toting themselves as “Celebrity, Sex, Fashion for Women,” but its fans are not ready to let go. Smart women who consider themselves feminist still seek out Jezebel as a means to buy into the same cultural ideals that have oppressed women for generations, but then justify themselves as intellectuals — for some reason reading celebrity gossip on Jezebel is better than Us Weekly, despite the fact that it’s far more convoluted than just saying “Fuck it, I want to see Kourtney Kardashian’s exclusive baby pictures and I don’t understand why!”

Hell no–Jezebel is fucking proud of the way it can present the same topics that you’d find in any magazine “for women” yet justify it with some vague notion of being well-informed when it should be the exact opposite. If you’re well-informed, you should be dissecting the ways mass media exploits and oppresses women, not promoting it. I mean, if you want to buy into it a little bit, knowing full well you’re buying the ideas The Man wants you to, you can still keep a firm sense of boundary between your beliefs and their beliefs:  sometimes a cigar is just a cigar. Yet Jezebel has no concept of this. In fact, it actively seeks to destroy it by continually attempting to reinforce the idea that if you’re a feminist, all aspects of your identity support this, despite the fact that no one is impervious to social pressures. In the end, if you want to continue to read Jezebel because they have articles that you like, go for it. Just don’t do it under the guise of being a well-read feminist. Please don’t encourage them or contribute to their sense of legitimacy as feminists creating change “for women. Without airbrushing.” Fuck no.

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